Service 03

Paid Media Audit
& Implementation

Is your ad spend actually working? I audit your existing campaigns, find where money is leaking, and build or rebuild campaigns that drive real returns.

Campaign overview - sample
ROAS
$0.38
Avg. CPC
0%
CTR
-31%
CPA change
Google Search48%
Meta Ads35%
LinkedIn17%

Platforms I work with

Every major paid channel, covered

Google Ads

Search, Shopping, Display, and Performance Max campaigns - built to capture demand at every stage of the funnel.

Search · Shopping · PMax · Display

Meta Ads

Facebook and Instagram campaigns for awareness, lead generation, and direct conversions with precise audience targeting.

Facebook · Instagram · Reels · Stories

LinkedIn Ads

B2B targeting by job title, company size, and industry. Ideal for professional services, SaaS, and thought leadership.

Lead Gen · Sponsored Content · InMail

Find the leaks before spending another penny

Most ad accounts I audit have the same problems: wasted spend on broad keywords, poor audience targeting, weak creative, and no conversion tracking. The audit exposes all of it.

Account structure & campaign architecture
Keyword strategy & negative keyword gaps
Audience targeting & exclusions
Ad creative & copy performance
Conversion tracking accuracy
Budget allocation & bidding strategy
Landing page relevance & quality score

Then we fix it - properly

After the audit, I implement every recommendation myself. No leaving you with a 40-slide deck and no help executing it.

Rebuild or restructure campaigns from scratch
Write ad copy tested against your brand voice
Set up proper conversion tracking (GA4 + platform)
Launch A/B tests across creative and audiences
Build a reporting dashboard you can actually read
Ongoing optimisation for 30 days post-launch

The process

From audit to results in 5 steps

1

Access & audit

I review your accounts and find every issue

2

Report & brief

You get a clear findings doc and recommendations

3

Build & launch

I implement all changes and launch new campaigns

4

Test & learn

A/B testing begins within the first two weeks

5

Optimise

Ongoing monthly refinement to keep improving

Packages

Choose your level of involvement

Audit Only
A full account audit with a prioritised fix list your team can implement.
Up to 2 ad platforms
Full audit report
Walkthrough call (1hr)
Monthly Management
Ongoing campaign management, reporting, and continuous optimisation.
Up to 3 platforms managed
Weekly performance reports
Monthly strategy call
A/B testing ongoing

Tired of wasted ad spend?

Get in touch and I'll tell you the most likely reason your ads aren't converting - before you spend another dollar.

Free 20-min strategy call
Response within 24 hours